Ken Kremsky Is Skillful In Strategic Business Planning to Optimize Market Research


Business planning is necessary for company success and growth. It provides companies with the tools to track to prepare for unforeseen changes in the market place and growth establish a budget. A good business strategic plan includes many elements a business can utilize to attract financing and manage company objectives. To optimize strategic business planning, company must clearly define their goals and conduct extensive research to properly understand industry trends.

A good strategic business plan is important to attain optimum market and to optimize market research share for your business. The plan allows businesses to focus on a particular niche in the advertising and marketplace which makes sales and customer management more effective. This allows a company to know as much as possible about in the marketplace that need to be filled and the needs of its customers and gaps. It also helps a company to provide better and more targeted service to its clients.

What are the Benefits of Strategic Business Planning?

  • Strategic business planning can serve as an outline for successful completion of company milestones.
  • People having their own business are in a better position to not only understand their business but become experts in their industries.
  • It helps executives understand the direction in which their company is headed by reviewing past progress and making changes to improve and grow.
  • It is an organizational tool that helps to keep a company on track to meet growth and financial objectives.

With more than 22 years in corporate world, Ken Kremsky holding a record of excellence in leveraging the excellent strategies and finance best practices and analytical ability, Kenneth is well versed with improving the profitability and driving long-term company growth by delivering the financial analysis. 

Talking about his professional experience, Ken Kremsky started his career as an assistant controller at Interstate Brands Corporation from 1996-1999. In 1999, he started serving as manager of cost accounting at Kraft Nabisco Inc where he worked until 2005. Later, he started working as controller at Kraft Food Inc in 2005. From 2012, Ken worked as a Senior Manager of Finance and Strategic Projects at Mondelez International. Here, he worked until 2017. Currently, he is working as a consultant for a private equity firm in Pennsylvania. Here, he implements the new ERP accounting software and facilitates A2R process for the acquisition of the company.

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